Live Debt Leads
 

Live Debt Leads can be produced by live transfer, TV commercials, radio, website call ins and by print media. No matter how a Live Debt Lead is generated in the end it is all about the contact. Traditionally debt leads have a low contact rate. A consumer can fill out an online form, get a call in seconds and still not answer the phone.

Here are some top reasons why debt leads have a low contact rate.

1. Consumer applies on DebtHelpPlease.com and gets a call from a company named Settlement Corporation of the US. The caller ID even says the companies name. Why would the consumer think it is DebtHelpPlease.com?

2. The reaction to a true real time lead is too slow. A person that is online applying for debt relief may be online for a total of 15 minutes checking their email and social profiles. After that they are out of that space and mindset. Now they are dealing with their kids or maybe even getting back to work.

 

3. Spoiled sales teams. We all know this is true in any business not just debt settlement. Sales people are spoiled and do not like to chase down leads. After not getting a response from the 3rd call a sales person may put the lead on the bottom of the pile and start working a fresh lead. It happens believe me.

4. Poor lead management. Currently only about 1 out out of every 4 leads buyers is using a lead management system. Either an in house or third party lead management system is vital to increasing contact rates. I know you are the excel master of the universe but please get a lead management system.

 

5. A large percentage of consumers applying online during the day are at work. When you call they may not answer. Put in place triggers that will let the consumer know that you received their information. A welcome email is perfect for those at work and not able to take your call.

 

Live Debt Leads can weed out these issues above. Live Debt Lead are sometimes not screened and can cost much more than Internet Debt Leads. Buying Internet Debt Leads is not a bad idea you just need to think the process through and look at it from the view of the applicant. Do not give the consumer a reason not to take your call.

 

Tip: A good idea is to test your in house lead process. Put through a fake lead with a phone number and email you control. See how fast it takes your sales team to call you and see how hard they work your leads..
 

 

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