Live Debt Leads
Live Debt Leads can be produced by
live transfer, TV commercials, radio, website call ins
and by print media. No matter how a Live Debt Lead is
generated in the end it is all about the contact.
Traditionally debt leads have a
low contact rate. A consumer can fill out an online
form, get a call in seconds and still not answer the
phone.
Here are some top reasons why debt leads have a low
contact rate.
1. Consumer applies on DebtHelpPlease.com and gets a
call from a company named Settlement Corporation of the
US. The caller ID even says the companies name. Why
would the consumer think it is DebtHelpPlease.com?
2. The reaction to a true real time lead is too slow. A
person that is online applying for debt relief may be
online for a total of 15 minutes checking their email
and social profiles. After that they are out of that
space and mindset. Now they are dealing with their kids
or maybe even getting back to work.
3. Spoiled sales teams. We all know
this is true in any business not just debt settlement.
Sales people are spoiled and do not like to chase down
leads. After not getting a response from the 3rd call a
sales person may put the lead on the bottom of the pile
and start working a fresh lead. It happens believe me.
4. Poor lead management. Currently only about 1 out out
of every 4 leads buyers is using a lead management
system. Either an in house or third party lead
management system is vital to increasing contact rates.
I know you are the excel master of the universe but
please get a lead management system.
5. A large percentage of consumers
applying online during the day are at work. When you
call they may not answer. Put in place triggers that
will let the consumer know that you received their
information. A welcome email is perfect for those at
work and not able to take your call.
Live Debt Leads can weed out these
issues above. Live Debt Lead are sometimes not screened
and can cost much more than Internet Debt Leads. Buying
Internet Debt Leads
is not a bad idea you just need to think the process
through and look at it from the view of the applicant.
Do not give the consumer a reason not to take your call.
Tip: A good idea is to test your in
house lead process. Put through a fake lead with a phone
number and email you control. See how fast it takes your
sales team to call you and see how hard they work your
leads..
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